To run a successful restaurant, your staff needs to understand the Importance of customer for a successful establishment. We at TABLEandFORK believe that better customer service will increase sale and we thrive by training the staff for restaurant consultant clients. Our entire training module is focused on Customer Sensitization. We have shared some of our restaurant training notes.

because the customer ……..

1. Because the customer has a need, we have a job to do.
2. Because the customer has a choice, we must be the better choice.
3. Because the customer has sensibilities, we must be
4. Because the customer has an urgency, we must be
5. Because the customer is unique, we must be
6. Because the customer has high expectations, we must
7. Because the customer has influence, we must have the hope of more customers.
8. Because of the customer, WE EXIST!…………..

TEN THINGS A CUSTOMER WANTS

• Don’t ignore me.
• Make me feel wanted.
• Don’t lie to me.
• Give me clear information.
• Don’t insult my intelligence.
• Keep your promises.
• Don’t keep me waiting.
• Listen to me when I tell you how to improve your services.
• Be sensitive to my needs.
• Treat me fairly, don’t rip me off.

Customer Service “FACTS”

• Dissatisfied customers tell an average of 10 other people about their bad experience; 12% tell up to 20 people.
• Satisfied customers will tell an average of five people about their positive experience.
• It costs five times more money to attract a new customer than to keep an existing one.
• Up to 90% dissatisfied customers will not buy from you again, and they won’t tell you why.
• 96% of dissatisfied customers do not complain of your poor service.
• 95% of dissatisfied customers will become loyal customers again if their complaints are handled well and quickly.
• The first 4-6 seconds of a customer interaction sets the tone for the remainder of the contact. The last 30 seconds are critical to establishing lasting rapport.
• In many industries, quality of service is one of the few variables that can distinguish a business from its competition.
• Providing high-quality service can save your business money. The same skills that lead to increased customer satisfaction also lead to increased employee productivity.
• Customers are willing to pay more to receive better service.
• A good sale is good service.
• Good service leads to increased sales.

These notes were originally created by my Mentor Mr.Arunesh Maiyar, under whom I have trained as a F&B professional, and I hope to continue his legacy.